Don’t panic, the servers are not down and you can still access Gmail and Maps and the other company’s services. The thing is, for the first time in history, Google will invest in traditional media and have some ads on the telly.
The chosen product for this is Chrome, with a commercial that’s been available on YouTube since January. Rumors go that the next one to go down this road will be G1. This means war…
The guys here at Maya making an effort to come up with tech solutions and developing nice apps for iPhone and someone beats us with a greater idea: telepathic advertising!
It goes like this: you don’t pay anything (but are welcome to make a donation), since your message, as the site states, will reach more people than any regular ad, in any time zone, anywhere and in any language. Oh yeah, and in the calendar page you may follow when your ad will be telepathiclly aired.
Don’t believe it? Click here.
It seems UOL was the first major Brazilian portal to read Editora Abril’s research showing that the pop-up is the online advertising most rejected format by young users. Did we really need a research to find that out?
Anyway, the portal announced that starting next January it will no longer provide pop-up advertising for advertisers. It’s a dream come true a pop-up-free web surfing. The company’s decision is, of course, also based on statistics that show that 65% of its users have a pop-up filter activated to prevent those pain in the ass windows popping on your screen.
For advertisers and agencies that still insisted on the format, here’s a solution. Invest on dhtml! =o)
According to UOL’s advertising VP, ‘studies were conducted with dhtml variations and the results were equivalent or even better for advertisers, compared to pop-up. And it’s better for the users, since the ad closes automatically’.
Users thank you.
Gizmodo compared several smartphones to find out which ones were really the real McCoy when it comes to internet access over 3G/WiFi. Here’s some conclusions:
3G access, iPhone was faster, followed by G1 and LG Dare. Nevertheless, on loading pages correctly, iPhone and G1 had a similar result.
WiFi access, a draw between G1 and iPhone in speed and proper page displaying.
Other competitors included BlackBerry Bold, Nokia E71 running Symbian S60, Samsung Instinct and Samsung Epix running Opera and IE.
Bottom line? They ass kissed iPhone, even though it has no flash support. Like a reader said in the comments section, doesn’t real web include flash!?!
On the other hand, and despite there’s a long way ahead for the smartphone future, it looks like advertisers already have their favorite. In the U.S., iPhone is still behind Motorola V3, but worldwide it’s already the top dog in mobile advertising, as this AdMob research shows. Surprise?
You can check all data of the research here.
It actually took some time. Google announced yesterday that YouTube will also have sponsored links, much the same way we’re used to adwords, suggesting results according to the search you perform on the videos channel. There will also be a cost-per-click price for the service.
Call it what you like: massive campaign, bombarding, overdoing, aggressive strategy or a plain kick on the door and punch in the face. The fact is that Google closed a deal with AOL for 1 billion ad impressions during 2 days this week. Nops, it wasn’t a typo, it’s a billion indeed.
The estimative is that it will impact 81 million Americans, making this one of the biggest offensives ever seen in online advertising. Neither AOL nor Google revealed the numbers of the deal, but the industry speculates somewhere around 1.5 million dollars.
Either G1 has not been the success they expected and needs a little push, or the war has been openly declared, as posted below.
As we said the other day, monopoly and oligopoly are never cool, but for the companies. So let’s thank all the pressure society put on the Google and Yahoo agreement, which would create another one of these doubtful partnerships.
On Google’s official blog, David Drummond, senior VP, posted today that ‘due to government regulators and some advertisers concerns’, the company was giving up on the agreement – which would allow Yahoo to place ads on its websites using Google’s system.
David also said that ‘the agreement would have been good for publishers, advertisers, and users - as well, of course, for Yahoo! and Google, because it would have allowed Yahoo! (and its existing publisher partners) to show more relevant ads for queries that currently generate few or no advertisement’. Of course.
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